Created for my Strategic Advertising Writing class, these campaigns feature a complete set of advertising executions. There are two separate campaigns; one for Impact HUB Peoria and another for Hey Lola. Each campaign began with a creative brief, which developed the overall strategies. Then, I created several executions to reach our target audiences. These executions range from print to radio, online to out of home.
Impact Hub Peoria
Impact HUB is part innovation lab, part business incubator, and part community center. The company works to connect entrepreneurs with other business-minded professionals, offering its members a network of resources, ideas, and collaboration. Although the plans to open a branch in Peoria have been terminated, this campaign remains applicable to Impact HUB's mission.
Impact HUB Peoria | |
File Size: | 761 kb |
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Hey Lola
Hey Lola is a specialty boutique that offers customers vintage clothing and handcrafted jewelry. Customers have the option to customize their accessories to truly reflect their individuality. Hey Lola is committed to the Peoria community and supports other local businesses.
Hey Lola | |
File Size: | 3466 kb |
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